{"product_id":"i-am-u","title":"I AM U","description":"\u003ch3\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eAM U\u003c\/span\u003e\u003c\/h3\u003e\u003cp style=\"font-weight: 400;\"\u003e\u003cstrong style=\"color: rgb(0, 0, 0);\"\u003eInspired by Rick and James — and by what happened when one idea opened into another.\u003c\/strong\u003e\u003c\/p\u003e\u003cp style=\"font-weight: 400;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eRick, an extraordinary coach and the creator of \u003c\/span\u003e\u003cstrong style=\"color: rgb(0, 0, 0);\"\u003eIt’s All Made Up\u003c\/strong\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e — \u003c\/span\u003e\u003ca href=\"https:\/\/itsallmadeup.com\/\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"color: rgb(0, 0, 0);\"\u003eitsallmadeup.com\u003c\/a\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e — teaches that our experiences, emotions, reactions, and relationships are shaped by the meanings and stories we make up around them.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"font-weight: 400;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eJames — \u003c\/span\u003e\u003ca href=\"https:\/\/jamesmellon.org\/\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"color: rgb(0, 0, 0);\"\u003ejamesmellon.org\u003c\/a\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e — looked at \u003c\/span\u003e\u003cstrong style=\"color: rgb(0, 0, 0);\"\u003eIt’s All Made Up\u003c\/strong\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e and saw something hidden inside it:\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"font-weight: 400;\"\u003e\u003cstrong style=\"color: rgb(0, 0, 0);\"\u003eI AM U.\u003c\/strong\u003e\u003c\/p\u003e\u003cp style=\"font-weight: 400;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eThen I looked at the \u003c\/span\u003e\u003cstrong style=\"color: rgb(0, 0, 0);\"\u003eU\u003c\/strong\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e and saw \u003c\/span\u003e\u003cstrong style=\"color: rgb(0, 0, 0);\"\u003eUniversity\u003c\/strong\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"font-weight: 400;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eThat became a way of thinking about life itself: an Earth school where every experience, every relationship, every reaction, every joy, and every challenge is part of the curriculum.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"font-weight: 400;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eAnd the curriculum keeps pointing us toward the same truth:\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"font-weight: 400;\"\u003e\u003cstrong style=\"color: rgb(0, 0, 0);\"\u003eI am you.\u003c\/strong\u003e\u003c\/p\u003e\u003cp style=\"font-weight: 400;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eThe people we love, the people who challenge us, the moments that open us, and even the ones that break through our certainty can all become part of the awakening — reminders that the separation we experience is not the whole story.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"font-weight: 400;\"\u003e\u003cstrong style=\"color: rgb(0, 0, 0);\"\u003eI AM U\u003c\/strong\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e is a playful way of saying something profound: beneath all the roles, stories, opinions, and differences, we belong to one another. We are not separate from life or from each other. We are one.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong style=\"color: rgb(0, 0, 0);\"\u003eHow would your world — and the world — change if we truly understood this simple truth: we are one. I am you.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA soft, breathable tee that speaks quietly but clearly. This crew-neck shirt carries a minimalist message — “Consciousness Evolving” — centered in clean, modern type. Wear it when you want your values\u003cstrong\u003e \u003c\/strong\u003eto be seen without shouting: during morning coffee, on a neighborhood walk, at a meditation circle, or layered under a jacket for casual meetups. The lightweight Airlume combed and ring-spun cotton drapes easily and keeps you comfortable all day. Thoughtful construction — side seams, ribbed collar, shoulder tape and a tear-away label — keeps the fit neat and comfortable through repeated wear. Ethically produced and REACH certified, this shirt pairs durable, sustainable manufacturing with subtle design for people who live a mindful, intentional life.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eProduct features\u003c\/p\u003e\u003cp\u003e- \u003cspan style=\"color: rgb(0, 0, 0);\"\u003eAirlume combed \u0026amp; ring-spun cotton; fiber content varies by color, with select heather and blended colors containing polyester\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e- Retail crew-neck fit with ribbed knit collar and shoulder tape for shape retention\u003c\/p\u003e\u003cp\u003e- Side seams provide structure and longer-lasting fit\u003c\/p\u003e\u003cp\u003e- Printed labels and sleeves use crisp DTF\/DTG methods; tear-away label reduces irritation\u003c\/p\u003e\u003cp\u003e- REACH certified, ethically manufactured (Bella+Canvas \/ fair labor standards)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCare instructions\u003c\/p\u003e\u003cp\u003e- Machine wash: cold (max 30C or 90F)\u003c\/p\u003e\u003cp\u003e- Non-chlorine: bleach as needed\u003c\/p\u003e\u003cp\u003e- Tumble dry: low heat\u003c\/p\u003e\u003cp\u003e- Iron, steam or dry: medium heat\u003c\/p\u003e\u003cp\u003e- Do not dryclean\u003c\/p\u003e","brand":"Printify","offers":[{"title":"Black \/ XS","offer_id":53935670690086,"sku":"12953555447560895817","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Dark Grey \/ XS","offer_id":53935670722854,"sku":"32983174254882461737","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Deep Teal \/ XS","offer_id":53935670755622,"sku":"84835323079672248781","price":24.74,"currency_code":"USD","in_stock":true},{"title":"Heather Cardinal \/ XS","offer_id":53935670788390,"sku":"19776035390712145854","price":24.74,"currency_code":"USD","in_stock":true},{"title":"Heather Deep Teal \/ XS","offer_id":53935670821158,"sku":"19746993620915514380","price":24.74,"currency_code":"USD","in_stock":true},{"title":"Heather True Royal \/ 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